In 1990, Brown worked with a chemist to come up with ten natural lipstick shades. In 1991, the ten shades debuted under the name Bobbi Brown Essentials at Bergdorf Goodman. She was expecting to sell 100 in a month but instead sold 100 in a day. The following year, she released yellow-toned foundation sticks. Estée Lauder Companies Inc. bought Bobbi Brown Essentials in 1995, but Brown retained creative control of the makeup line. In 2007, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back of the building. In 2012, Bobbi Brown's cosmetics were estimated to represent approximately ten percent of Estée Lauder Companies' total sales. As of January 2014, there were approximately thirty free-standing Bobbi Brown cosmetics stores. In late October 2020, Bobbi Brown launched her second beauty brand, Jones Road. The launch marked twenty-five years since she first sold her original line to Estee Lauder. She has written nine books about beauty and wellness. Thank you for being a trail blazer in our industry!
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