In celebrations of Women's History month, Bella would like to salute some pioneers in our industry.

For years, people have been creating products for stylists, who have never spent a day working behind the chair. Alexis Thurston and her husband, create and test Pulp Riot products inside of Butterfly Loft, their hair salon in Los Angeles, California. Alexis says, “The magic happens when there are zero degrees of separation between those creating the products and the artists who use the products every day in their salons.” When they launched Pulp Riot in 2016, it was just the two of them creating products inside of their salon. Now, an army of artists across the world march alongside them, and together they’ve been responsible for disrupting a stagnant industry, putting the power back into the hands of the artist. The result? Pulp Riot is the fastest growing professional color brand worldwide. #itsourturn #pulpriothair #pulpriot Thank you for being a trail blazer in our industry!