In honor of Black History Month, Bella wants to celebrate a pioneer in our industry.
Madam C. J. Walker was a talented entrepreneur with a knack for self-promotion, Walker built a business empire, at first selling products directly to Black women, then employing “beauty culturalists” to hand-sell her wares. The self-made millionaire used her fortune to fund scholarships for women at the Tuskegee Institute and donated large parts of her wealth to the NAACP, the Black YMCA and other charities.
Walker’s method, known as the “Walker system,” involved scalp preparation, lotions and iron combs. Her custom pomade was a wild success. While other products for Black hair (largely manufactured by white businesses) were on the market, she differentiated hers by emphasizing its attention to the health of the women who would use it. She sold her homemade products directly to Black women, using a personal approach that won her loyal customers. She went on to employ a fleet of saleswomen to sell the product whom she called “beauty culturalists.”
Thank you for being a trail blazer in our industry!
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